Huggies ‘Dad Test’ Ad

16 Mar

After some social media push back, Huggies pulled it’s ‘Dad Test’ ad campaign.

I’m glad.

One ad starts out: “To prove Huggies diapers can handle anything, we put them to the ultimate test: Dads, alone with their babies, at nap time, after a very full bottle.”

I’m not sure I know any dad of babies or small children who is not comfortable changing a diaper. I’ve been alone with Reid at nap time literally over a 100 times in the last 2-and-a-half years. It’s not a big deal.

Chris Routly took up a petition against Huggies and Kimblery Clark on his dad blog, “The Daddy Doctrines” and got over 1000 signatures asking Huggies to stop running the ads.

Honestly, the ads really don’t upset me personally. But the public outcry, and Huggies’ response to pull the ads, does prove to me how quickly media and pop culture’s portrayal of dads has changed.

The dumb, uninvolved dad humor of “Everybody Loves Raymond” — and copy-cat shows like “Yes Dear” — do kind of get me upset. Unlike the fathers on those shows, I would much rather spend time with my family than play golf or hang out with my buddies.

There seems to be a couple gags in every episode where Ray whines to Debra about spending time with his family. Ray and Debra’s relationship is very much like a child and a mother who takes care of him, with a joke peppered in about how Ray wants sex.

‘Everybody Loves Raymond’ went off the air in 2005.  Now in 2012, we are petitioning to get ads taken off a company’s Facebook page.

Diapers aren’t the only thing being changed by dads in pop culture.

What do you think of the Huggies ads and ‘Everybody Loves Raymond’ type sitcoms?

More reading:

Follow @jimhigley and @ChrisRoutly on Twitter

Okay, and here’s a dad changing a diaper Huggies ad that I do find pretty funny.

One Response to “Huggies ‘Dad Test’ Ad”

  1. i was blind and now i c June 6, 2013 at 12:42 pm #

    I’m glad to see other men/fathers upset at shows like Everyone love Raymond or Yes dear. I never really paid attention, but when my Husband and I watched and he pointed out how raymond was such a whiner and a “punk” as he called him, I began to notice how undeminding the show is to men! That did it for me, I can stomach shows about weak men anymore, glad to see others are taking notice.

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